Instagram marketing is a type of social media marketing that involves promoting a brand on Instagram. This social media platform helps brands connect with a wider audience, increase brand awareness, and to increase sales. Instagram was originally built for mobile users. Instagram is a video and photo-sharing platform that is a little different from other social media. Instagram was launched in 2010. Facebook owner Mark Zuckerberg later bought Instagram from Kevin Systrom in 2012 for 1 billion.
1. Build up a community with an actionable Instagram hashtag
Building a community around an actionable Instagram hashtag is an important part of marketing. This strategy is very effective for Instagram marketing. This strategy also works well on other social media such as Pinterest, Twitter.
But the most effective is on Instagram. This is a great way to engage your audience with your brand. This will allow you to reach your target audience with your product.
2. Create an Instagram Account By A Hashtag
Become an Instagram Influencer yourself. This is an effective marketing strategy for Instagram. So you will create an Instagram account using a hashtag before your brand’s name. As a result, your engagement will increase quickly.
3. Setup Instagram Account professionally
Set up your Instagram account completely. Upload your brand logo or website logo as a profile photo. Instagram profile picture or logo size is 180px*180px (recommended). A brand logo will help you increase engagement and followers.
The Instagram profile logo must match the website logo. After you create your normal account, switch to Instagram Business Account. Enter a brief description (In just 150 characters) of your product or service with emoji in the bio section of this account. And paste your website Address to succeed in Instagram marketing. As a result, Instagram users can jump your website and they can know about your service or product. Thus, it will increase the possibility of your product or service being sold.
4. Instagram Hashtag Marketing/ Use hashtag in your post
The other main power of Instagram is Instagram hashtag marketing. It is a free marketing method on Instagram. A hashtag will help your post reach the desired users. When posting, you have to post with the image and product or service link and make sure that the content is interesting. And yes, if you post a video with your article, then your engagement will be more. Posting every day is also an important part.
So you will consistently post and share your post. And you must use your niche-related Hashtag in the posts. But not support the Dofollow link on the Instagram platform. So use the Nofollow link and short URL (Product/ Services link). This strategy will increase your followers.
5. Instagram Influencer Marketing
1st, As an influencer yourself
2nd, As a partner with another influencer.
As an influencer yourself, you can earn by per post. So, post consistently and promote your post to increase followers or engagement. An Instagram influencer charges $75 to $3000 per post. But it depends on the discussion with an influencer, profiles worth, the engagement or the follower. Highly recommended- become an influencer on Instagram.
Influencer marketing is a content marketing strategy that promotes your products, services or brands by collaborating or partnering with an influencer of Instagram. Like- Influencer marketing includes- Sponsored Instagram posts or stories, Sponsored blog posts etc. With this method, you can easily reach your service or product to the targeted people quickly.
6. Post Exchange
Post exchanging is a secret strategy of Instagram marketing. You are more likely to send your post to more people quickly can exchange posts with influencers.
In this case, you should make sure that the influencer niche and your niche match. As a result, Adopting this strategy will improve the business of both influencers. A big advantage of this method is that you can improve your product or service at no cost.
7. Need to Know about the Instagram Audience
To be successful in Instagram marketing, you need to know about your niche-related audience. For this, you need to research that… where your niche target audience lives more. In many countries, urban people use Instagram more than rural people. However, it would not be right to plan business only targeting the people of the city. Because it depends on your product, service or niche. So your main purpose is to improve your business. As a result, you should promote your product or service where the performance is good.
Now the question that may come to your mind is, how do I know where my product is performing well. In this case, you can track your audience through Instagram advertising. You can easily track your audience by setting up pixels and running Instagram ad campaigns.
8. Instagram Advertising
Instagram advertising is a way to pay for posting sponsored content on the Instagram platform to reach a wider and more targeted audience. Like Facebook ads, dropping some money behind a post will lead to more exposure for your brand, as well as more control over who can see your post. You need a Facebook Business Manager account before you can start an Instagram advertising or ads campaign. It is a free tool. You need to add your Instagram account there.
If you want to promote your service or product now without waiting too long, you can start an Instagram ads campaign as an alternative to Influencer Sponsored. One of the great benefits of the Instagram ads campaign is that you can track your conversions. For this, you need to set up pixels. This pixel allows you to track any page. Such as- Add to Card, Add to Wishlist, purchase, View pages and more. And you can run re-marketing campaigns later. So it is a great strategy for Instagram marketing.
9. Grow Follower on Your Business Profile
To be successful in Instagram marketing you must increase followers on your profile. Follower growth plays a very effective role in your success. So you need to send the following requests to others every day. Thus, If you keep sending requests, you will get follow back.
10. Post at the Right Time and Put the Offer in your Product Post
You will occasionally offer discounts on your product. It is a powerful secret trick of your marketing plan to boost your sales. People are more attracted to the products offered. As a result, your product or service will be sold more. Use the term to limit your offer time to a specific time to sell quickly your product or service.
However, If you follow these 10 strategies mentioned above, you will definitely succeed in your Instagram marketing plan. You can also follow the Facebook Marketing Tips.
Frequently Asked Questions (FAQ)
1. What is Instagram Marketing and why?
Instagram marketing is a type of social media marketing platform where marketers use the Instagram platform to promote their business. Unpaid techniques such as creating content, such as posts, Instagram stories and comments, as well as other user content.
2. Which is better free or paid marketing on Instagram?
Here both free and paid marketing strategies are good. But a free marketing plan will take more time.
3. Can I run an ad campaign on Instagram with the help of a Facebook Business Manager?
Yes. You can do it.
4. Which is the most powerful marketing plan on Instagram?
The most powerful marketing plan on Instagram is the influencer marketing strategy. Because you can be an influencer yourself. On the other hand, you can exchange your posts with other influencers.